Top 5 Film & Television Apps in Madagascar for Q1 2022

In the first quarter of 2022, the leading Film & Television apps in Madagascar showed varying trends in downloads, revenue, and active user activity. Here’s a closer look at the performance of the top 5 apps, based on data from Sensor Tower.

Airtel TV demonstrated a fluctuating trend in weekly downloads, starting at 574 and peaking mid-January with approximately 2.3K downloads. Active users for the app saw a consistent rise, reaching around 2.9K by the end of January before gradually declining to 1.2K at the end of March.

Netflix maintained a steady number of weekly downloads throughout the quarter, with slight increases, peaking at 1.6K in the last week of March. The app's weekly revenue experienced significant fluctuations, reaching a high of $149 in mid-January. Active users consistently increased, ending the quarter at approximately 24K.

CANAL+, Live and catch-up TV saw a consistent rise in weekly downloads, starting at 721 and climbing to nearly 1.5K by the end of March. Active users followed a similar trend, growing from 2.5K to nearly 4K over the same period. Revenue remained constant at around $1 per week.

StarTimes ON-Live TV, Football experienced a decline in weekly downloads, starting at 428 and decreasing to 201 by the end of the quarter. Active users also saw a downward trend, peaking at 1.1K in mid-January and falling to 467 by the end of March.

TV5MONDEplus, streaming had a steady increase in weekly downloads, starting at 127 and reaching 222 by the end of March. Active users showed a gradual rise, peaking at 245 in late February and maintaining around 221 by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.